Merchandising tools retail

Merchandising is all about the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. Every retailer and supplier does everything they can to merchandise enticingly because it leads to improved in-store sales. Enticing product selections and store layouts have been at the heart of DotActiv since day one.

Since we started we have been working hand in hand with leading retailers across South Africa to merchandise more enticingly and efficiently. Part of the journey to delivering great assortments and product layouts has been the custom development of world class category management software. Here's five enterprise ready tools that will help you and your team merchandise stores like a pro:. Heartland's point of sale system is fully accessible through any modern web browser on any de MultiFlex RMS General Merchandise is a cloud-based retail management solution for single and multi-location retail stores.

Key features include point of sale management, accounting, inventory, staff management, CRM and marketing. Explore Merchandising Software Category overview. Retail POS Systems. Merchandising Software. Merchandising Software Merchandising software helps retailers plan and execute merchandise operations, including deciding which items to stock, where to stock them, when to promote them and how to price them.

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Very fast service. Thanks so much! ARS Promotion is Your Brand Partner providing great ideas for promotional products from more than product categories to build your store brand. Click here. Sign in. Point Of Sale Systems. Paper Laser Labels. Thermal Transfer Labels and Ribbon.

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E-commerce Tissue Paper. Printed Tissue Paper. Polka Dot Tissue Paper. Floral Tissue Paper. Animal Print Tissue Paper. Custom Tissue Paper. Boxes Apparel Boxes. Retail merchandising is an art and science. Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices. This article provides information for retailers to better understand retail merchandising and the difference between related concepts.

Whether you are new to retail, have been a retailer for years and are looking for new inspiration to outperform the competition, or work for an e-commerce giant, there's something here for you. Learn tips and the new visual merchandising concepts from experts and researchers who are using cutting-edge science to study buyer behavior. Explore the impact that retail merchandising has on customer experience as well as the business of merchandising, including criteria for selecting a merchandising solutions provider.

Discover the new rules of visual merchandising and how to be successful as a merchandise manager. In the retail sector, merchandise is a classification professionals use to categorize the industry by the types of goods and services offered e. Merchandising is both an activity and a strategy that contributes to the sale of goods and services by stimulating interest or otherwise enticing customers to make a purchase examples include promotional deals and discounting methods.

Retail merchandising attracts customers to particular goods and services in various ways. Retail merchandising includes activities and strategies such as in-store design, the selection of specific merchandise to match a target market, and the physical and digital marketing of merchandise to customers. The goal of retail merchandising activity is to support a retail strategy that generates revenue for the retailer and value for the customer.

The selection of retail merchandise and the type of goods and services a retailer decides to stock are key retail strategies. According to author Michael Levy in Retailing Management , the decision to carry particular merchandise is tactical rather than strategic.

Merchandise management, along with store management principles, are the "tactical decisions" that Levy believes help implement retail strategy. For example, Lululemon uses attractive packaging to market its apparel. Lululemon provides customers with reusable bags in a variety of sizes and styles. The bags leave the retail store and serve as a type of moving merchandising strategy for brand awareness.

Watch the demo to see how you can more effectively manage your team, projects, and processes with real-time work management in Smartsheet. Watch a free demo. Long-term retail strategies are more resource dependent. A merchandising philosophy that combines Levy's retail strategies such as store location, systems technology, or customer relationship strategy with tactical decisions such as the type of merchandise a retailer carries contributes to a customer's overall brand loyalty.

Learn more about retail management strategy in the article How to Survive and Thrive in Retail Management. For example, retail merchandising includes classifications like Clothing Accessories Stores code and Shoe Stores code However, fashion merchandising services also represent a separate economic activity under the Specialized Design Services code category.

While there is some overlap between fashion merchandising and retail merchandising, fashion merchandising also involves a different supply-chain partnership and a unique retail mix. Retailers typically occupy the end of the supply chain involving manufacturers, wholesalers, and other suppliers and agents.

Retail merchandising is, therefore, responsible for selling directly to the customer. Fashion merchandising may involve direct, value-added customer activities, but fashion merchandising professionals often sell directly to wholesale suppliers as well.

Fashion merchandising concerns a different combination of factors and a narrower category of goods and services than retail merchandising. For example, the merchandise, services, and store-design methods involved with fashion merchandising activities would not apply to used car dealers. Visual merchandising is part of a sound retail merchandising strategy.

It guides the planning and activities responsible for how customers see your physical and digital stores, and the goods and services visible within. Visual merchandising applies to everything from the exterior of your retail store to the well-lit entryway all the way through to the well-placed furniture, fixtures, and promotional displays.

It helps create customer value by making the shopper journey efficient, unique, and memorable. In today's omnichannel marketplace, e-commerce, retail stores, and mobile channels converge to shape the customer experience. Visual merchandising is responsible for creating the digital or physical environment that appeals to your target customer and aligns with your overall retail value proposition.

The creative methods of visual merchandising stimulate customers to make purchases. Retailers can design a customer experience with the layout of store merchandise, the UX design of e-commerce landing pages, and the usability and imagery of a mobile app. With visual merchandising, retailers can influence how customers choose and what choices they make based on what those customers see in physical stores and online.

Modern neuroscience studies suggest that the impact of messaging via optical stimulation is measurable and real. The field of neuro-marketing studies how customers make purchasing decisions and how retailers can influence customers.

In the book Retail Marketing Strategy: Delivering Shopper Delight , author Constant Berkhout discusses how brain research is an appropriate retail marketing tool.