Games workshop selling company


















In a January 9 Instagram, the Envy Boutique owner shared a peek at her chic ensemble from the late-morning meal. Melissa stunned in a form-fitting cashmere plaid two-piece set, which included a cropped long-sleeve sweater and a. In the Instagram […]. Close this content. Read full article. Simon English. Games Workshop.

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In The Know by Yahoo. Sales at Games Workshop, which sells fantasy miniatures and toy soldiers, soared by a quarter at the end of last year as fans escaped the grim reality of by losing themselves in its games, including its bestselling space fantasy game Warhammer 40, — or 40K as it is usually known. But Warhammer counts its fans in millions.

Its Warhammer community webpage has 4. Games Workshop, however, is seen to attract an older, more male following. Over the past five years the Nottingham-based company has become a stock market sensation as investors woke up to the might of the Warhammer games franchise. We intend to do this forever. I have no idea what it is like where you are, but here, in Brighton UK , the shop is small, dingy, uncomfortable and smelly. But, of course, they are indoctrinated when they start employment to behave like selling drones and not like people who have an common interest with the clients.

I know all this because the owner of my Friendly Local GAme Store is a former employee of Games Workshop and he can vouch for all this. For starters they are not supporting everything with their name on it. Allowing other company Fantasy Flight Games to handle some of their products, specifically the RPG line and some boardgames, is indeed a shrewd move. However, refusal to sell those products and even support them with miniatures is incongruent.

You may argue that it takes shelf space. I will argue that is space that will host products that will produce profit and will attract a different type of customer who could get interested in the rest of the product line. I would argue that is a very narrow minded perspective for a business that relies on retail and retailers to sell their wares.

Attracting shoppers who are interested in something else than their main lines of product provides the perfect chance to sell something else. That is pure logic. To refuse going to a shop because there are young people in it is absolutely pathetic. Those kids will be us someday. However, I would like to point out that the majority of the sales team that work in GW hardly provide an image of professionally and trustworthiness that would inspire me to follow their advice or look at their wares.

The margin of profitability they have are never, ever, ever passed onto the consumer. Products keep getting more and more expensive, even if the production keeps getting cheaper and cheaper. And no, I will not believe for a second that producing a plastic miniature today is cheaper than creating a metal one 20 years ago.

Or even today. It should be praised that, if you are into their games, the support is endless. Free painting lessons, tons of advice, championships, their own dedicated magazine… all at the fingertips if you like going exactly by what GW dictates.

Plenty of you will be wondering why I care. I am not into their games, so why bother writing all this? GW was the flagship of our hobby. It is a social hub where young guys can get together and share a hobby that, if it is anything like mine, will change their lives.

I expect that from banks. I expect that from insurance companies. I expect a fashion retail to worry about fashion. Not just because they should have an interest in making money, but because they should strive to provide the best fashionable content at the best price and to satisfy customers, and that means listening to those customers and predicting and setting trends.

I expect a car manufacturer to care about cars for similar reasons. The same can be said about pretty much any industry. Well, I expect GW to worry about gaming and gamers. They fail. And quite frankly, that bothers me. But people do pay this price, and Games Workshop is free to enjoy this high price.

Prices aside, I do find a major culture of business asshattery in Games Workshop. They are incredibly lawsuit-happy; if you try to make a website displaying their complicated rule system in a more accessible format—say a wiki rather than a stupid PDF—they will get angry. They have no respect for their customers, no respect for the enjoyment of their product which fuels many really creative works. GW has an incredibly dinosaurish view of copyright and does. Their interest is only in selling sprues at a high profit margin and selling overly complicated rulesystems in an art-padded, dead tree form.

Every time you buy a codex, you have to buy yet another rule book just to understand the references to yet more rules. Get a clue, GW, and publish the rules online in a decent fucking format, like a wiki.



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